Poll: How much do you pay for eBooks?

Update:  Thanks to a connection on LinkedIn, I have updated this poll to include some further questions which I hope you will answer for me.

I have been investigating the prices of eBooks recently and thought that running a couple of polls on my blog might be a useful way to see the general opinion on eBook prices and whether the type of book (a particular niche) makes a difference in how much you would pay.

I’d be really grateful if you could vote on these polls below and if you have any further comments to make leave me a comment below.  I would also be really interested in where you buy your eBooks from, such as Amazon, Smashwords, Apple…

How much do you pay for eBooks?

  • Less than £5 (64%, 34 Votes)
  • More than £5 (28%, 15 Votes)
  • I only download free eBooks (9%, 5 Votes)
  • I don't read eBooks (6%, 3 Votes)

Total Voters: 53

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If the eBook was a niche subject would you pay more?

  • Yes (43%, 19 Votes)
  • Maybe (41%, 18 Votes)
  • No (16%, 7 Votes)

Total Voters: 44

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If you own an eReader, have you owned it?

  • 12 months to two years? (33%, 4 Votes)
  • Fewer than six months? (25%, 3 Votes)
  • Six months to a year? (25%, 3 Votes)
  • More than two years? (17%, 2 Votes)

Total Voters: 12

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What percentage of your reading is done on your eReader?

  • 75-100% (47%, 7 Votes)
  • 25-49% (27%, 4 Votes)
  • 50-74% (20%, 3 Votes)
  • 0-24% (7%, 1 Votes)

Total Voters: 15

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Do you own a tablet?

  • No (65%, 13 Votes)
  • Yes (35%, 7 Votes)

Total Voters: 20

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If you own a tablet, how long have you owned it?

  • Fewer than six months? (57%, 4 Votes)
  • 12 months to two years? (29%, 2 Votes)
  • Six months to a year? (14%, 1 Votes)
  • More than two years? (0%, 0 Votes)

Total Voters: 7

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What percentage of your reading is done on your tablet?

  • 0-24% (38%, 3 Votes)
  • 75-100% (38%, 3 Votes)
  • 25-49% (13%, 1 Votes)
  • 50-74% (13%, 1 Votes)

Total Voters: 8

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How do you value your eBooks – compared to print?

  • The same (55%, 11 Votes)
  • Less valuable (they’re not real “things”, I prefer paper) (30%, 6 Votes)
  • More valuable (they’re light, portable and searchable, etc.) (15%, 3 Votes)

Total Voters: 20

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Does price come into consideration when you buy an eBook MORE than it does when you buy a printed book?

  • Yes (70%, 14 Votes)
  • No (30%, 6 Votes)

Total Voters: 20

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What is the maximum you will spend on an eBook?

  • up to $9.99 (50%, 12 Votes)
  • up to $4.99 (25%, 6 Votes)
  • up to $19.99 (13%, 3 Votes)
  • up to $14.99 (8%, 2 Votes)
  • Free only (4%, 1 Votes)
  • $0.99 cents (0%, 0 Votes)
  • up to $2.99 (0%, 0 Votes)
  • more than $20 (0%, 0 Votes)

Total Voters: 24

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I live in?

  • US (39%, 9 Votes)
  • UK (35%, 8 Votes)
  • EUR (17%, 4 Votes)
  • CAN (4%, 1 Votes)
  • AUS (4%, 1 Votes)
  • Other (0%, 0 Votes)

Total Voters: 23

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You can read about the results here – Poll Results: How much to you pay for eBooks?

If you’d like to read more about self publishing and eBooks please take a look at my recent blog posts How to Self Publish your Book on a Budget… and Self Publishing your eBook the DIY Way!


  1. I would have liked to have ticked less that £5.00 and more than £5, as I will pay a little bit more if I really want the book. Amazon always for me because I don’t normally think about alternative options.

  2. I rarely pay over £1.00 and mainly buy free books. I did purchase a great book on social media for over £11 but only because I can write it off as a business expense :)

  3. Ray Lavoie says:

    I live in the U.S., and use Amazon for my e-book purchases; my e-reader is a Kindle. I also would have liked to check both “more than 5 GBP” and “less than 5 GBP” options, as I’ve purchased e-books on both ends of that range. Most Amazon e-books seem to be around 10 USD though, so I opted for the “more than” option.

    • Thanks for your comment Ray, I thought I had changed the poll so you could choose more than one option, maybe it’s not working.

  4. I’ll only really consider an e-book if it is available on Kindle

  5. I don’t recall ever having purchased an e-book. Although I’m a ‘product’ of the technical age I still prefer reading conventional books. When I’m on the web I tend to search for the specific information I need, and I also subscribe to a number of blogs whose contributors I respect.

    I have to say that most ebooks I have seen advertised look like they are just regurgitating information that is freely available elsewhere. I’m sure that they do serve a purpose for some people, but generally not for me.

  6. Hi Jo,
    I purchase ebooks that are in PDF format as I don’t have an e-reader. I come across most of these ebooks through blogs or emails and purchase on the site (many of the blogger will use ejunkie).
    I am willing to pay more for ebooks that come with worksheets, checklists or templates or that are focused on a particular area of knowledge I wish to develop.
    Cheers, Caylie

    • Thanks Caylie, if you tend to read PDF’s have you checked out Smashwords? There are a lot of free books on there and you can download most in PDF.

  7. I have just been given a Kindle for Valentines day I must admit I really love it, even though I have published a book on Kindle is was not too bothered about having one. After only 2 days I would not be without it now.

  8. Hi Jo
    As you are giving advice for formatting I really feel you should have a Kindle.

    I felt exactly like you and my partner had one for Christmas from me. We read a lot in bed and I was lying back last week struggling slightly to turn over the pages of my book. Last night it was so much easier using the Kindle.

    The other side to it is that because the books are cheap, you tend to read books that you might not normally read. We also download a few free books, but some of these are very disappointing. However, authors do have 5 free days to offer their Kindle books if they are in KDP select, which many are. It is not always easy to find the good free books, but there are plenty forums that advise free downloads.

    The idea of these free days is to get higher rankings for your kindle book and maybe a few reviews, which is more important.
    My sales went up from one a day to 8 a day after I did a couple of free days, plus of course a few hundred extra readers that took up the free download.

    Go get yourself a Kindle gal.

    • Hmmmmm… I have Kindle on my iPhone and have downloaded a few books but not got round to reading them. My bookcase is overflowing with real books, I need to read these at some point.

      To be honest I am far too busy at the moment with work to have time to read books much, maybe when things have calmed down a bit I can get through the real books and then buy myself a Kindle. :)

      When I format books for Kindle I have the Kindle Previewer for my laptop which means I can check that the formatting is all ok, so technically I don’t need one.

      A client was asking me about KDP Select earlier but I don’t really have an opinion, is it good or bad? I have seen some differing opinions.

  9. A timely poll for me Jo. Was just asking about good value e-books earlier today, so interesting to see the results so far here.

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