Is your Content still Relevant?

When I am looking for great content to share with my Facebook fans and my Twitter followers one of the things I like to check out is the date of the article/blog post.  I’m not saying that older content isn’t still worthwhile reading, but I like to be able to share new content, the latest trends, the hot topics.

Sharing on Social Media

Sometimes if I come across an article that I particularly like and it’s still relevant I will often still share it, there are some articles which just don’t go out of fashion.   I also hope that many of my articles will be relevant in times to come, I do make sure that ‘time relevant’ posts are not shared on my social networks outside of that time, such as my posts around the Christmas period.  It doesn’t mean I can’t use them again next Christmas though.

Some articles though are just out of date and one of my pet hates is that this content is still being shared on social networks.  It wastes my time, and no doubt others time as well.  In this fast paced social media world if you’re going to share content, make sure it’s great, relevant and not out of date.  If I come across an irrelevant article through Twitter or Facebook then it’s likely I won’t visit your website/blog again, it suggests laziness.

Why include a date?

One thing I have noticed on popular blogging sites is they don’t post a date on their content, this is a great idea because you can’t tell how old it is unless you take a look at the comments.

Another way of insuring you only check out new content is to subscribe to blogs via RSS, that way you will get the content as soon as it’s published.  I recently wrote a post about this – How to Save Time with RSS!

So when it comes to sharing and writing your own content, make sure it’s great and relevant if you want to be sharing it still in years to come, in other words make it SMART!

Here is a great Infographic from Copyblogger which will help you create great content:

22 Ways to Create Compelling Content - Infographic
Like this infographic? Get more content marketing tips from Copyblogger.


  1. That’s one of the challenges with some of the plugins that resubmit old content automatically. However, one of my pet peeves is when someone shares a link to their blog that hasn’t been updated in 2 to 3 months! Or when they ask me to follow them back and only update it every 2 months or so.

    BTW, saw this post by copyblogger and had one to add. If you are registered through EzineArticles, it has a Title suggestion tool. Just put in your topic and it gives you recommended titles. Great way to get those juices flowing.

    • I use the Tweet OldPost plugin Nicole, but make sure I visit the settings regularly so I can exclude posts which might no longer be relevant. I think if a blog hasn’t been updated for that long I would feel the same as you.

      Thanks for the headline tip, I attended a webinar by Jon Morrow (from CopyBlogger) yesterday about headline hacks… it was great and we got his eBook for registering, looks fab! :)

  2. My blog has finally reached a critical following. (We each have our own definition of what that is…) But, that means that many folks many never have seen my earlier posts. (Their loss :-) .) So, I do publicize old posts- but I also remove posts that have specific periods of the year from this queue…
    And, yes, RSS feeds ARE the way to go, if you wish to see what this blog author has to offer you today.
    Great post!

    • Thanks for your comments Roy and I agree with you, if you get a lot of new followers which I have been getting recently they might have missed your older posts. I have a couple of plugins I use, Tweet Old Post and random posts at the bottom of each post, which means they can quickly view old posts that interest them.

  3. I’m confused. You state that you prefer dated content in your intro, but later on, you say that you think it is a great idea to let readers figure out the possible date by looking at the comments. Or am I reading “Why Include a Date” wrong?

    The comments section is not necessarily an accurate way to gauge the date of an article, since many posts never receive any comments at all, and some comments appear well after the original article posted. On top of that, if the article has been moved from one host site to another, any original comments may have been stripped.

    • Thanks for your feedback Jack, maybe my post wasn’t as clear as it could have been. I have no problem with the post not having a date, but this is usually the first thing I will check before I share the post, for the blogger it’s better if there isn’t a date as I’m more likely to share it if I think the information is still relevant. Sometimes if I see a post from 2009 I think more carefully before deciding to share it.

      Good point about the comments too, I will take that into consideration next time I’m checking comments for dates…

  4. I actually never look at the blog post date :) First I scan to see if it’s worthwhile to read, then if so, I read it. If I like it and I think it’s interesting, I will share it if the article author made it easy for me to share, meaning relatively big social media buttons and visible enough.
    I am suspicious of articles where no date is shown. I don’t really like the author’s idea of hiding that from their readers.
    I am all for evergreen content, but I like blog posts that are related to holidays or special calendar days. They are not necessarily for sharing all the time, but I like to read them when they are appropriate.
    And I think that sharing old blog posts is a super idea, there are always new followers and likers, or people that have missed it first time.

    • Thanks for the feedback Delia, I used to find it annoying when I couldn’t find a date but it doesn’t worry me now, if the content is good then the date isn’t really important to me. Sharing old posts though is a good thing like you say, as long as they are still relevant.

  5. Writing evergreen content in your blog is a very efficient way to provide content for new readers – by reposting the links through social media. As your following grows on Twitter, Facebook and LinkedIn, it shows respect for your new readers to repost older posts.
    Few of them will be so in awe of your blogging skills to read all your older posts and some definitely not be evergreen. I reshare by listing them on an Excel spreadsheet in different categories, including the seasonal ones. It’s a moment’s work to copy/paste to the FB pages which feed into Twitter and to then choose the LinkedIn groups in which you create a discussion.

    Manual sharing may take a few minutes a day but it guarantees you have your eye on the action and should never get an unwelcome surprise.

    • Thanks for your comments Lesley… I definitely share my old content, I am just careful that it’s still relevant. I think you could easily portray a ‘no care’ attitude if you continue to share old irrelevant posts though, but great content is great content at the end of the day. :)

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