What Should Your Social Media Manager Be Doing for You?

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Why you might want a Social Media Manager (SMM) Many small businesses have grappled with social media, have gained some traction and have done a good job of building and managing their communities. But what happens as your business, and your following, grow simultaneously? Inevitably, there comes a point when you need to consider how to keep on top of your social media tasks and your business. If you feel that you are at that tipping point, then it’s likely time for you to consider hiring an SMM to handle these responsibilities full time. Keep in mind, that this is a position more commonly associated with large businesses whose social media accounts are virtually overflowing with content and feedback and who … [Read more...]

Save Time and Improve Your Twitter Strategy

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With 302 million monthly active users sending 500 million Tweets per day, Twitter can feel like a double-edged sword. With such a huge audience of consumers, comes competition from other businesses all vying for their attention. In order to stand out from the crowd and avoid being drowned in a sea of Tweets, your brand needs all the help it can get. A clear strategy based on thorough analysis is paramount if your business is to continue to engage the right users, grow its following and garner goal-orientated results. Luckily, there are swathes of Twitter tools available to help you accomplish just that…but where to start and which to choose? Many tools have appeared and disappeared over the last couple of … [Read more...]

My Favourite Tools & Apps in 2014 [Podcast]

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I took part in a Podcast with one of my clients last week, it had been in the pipeline for a while, so really pleased that we managed to get it done before the New Year. It's all about the tools and apps we've been using in 2014. As you know from my blog, I love testing out new tools so this podcast was right up my street. I got to talk about my top 3 apps/tools/resources I'd been using for the last year, some golden oldies and a new resource I hope you'll all check out. You can listen to the Podcast here: Our Favourite Apps and Tools of 2014 – Podcast - it's just less than 20 minutes long, so a great thing to do while having your morning coffee!   … [Read more...]

Which Social Network Is Right for You and Your Business?

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December’s here and that means you should be focussing on one thing: your social media strategy for 2015, of course! Okay, so there’s the small matter of Christmas to get out of the way first, but that shouldn’t stop you from thinking about where your social media marketing efforts are going to be focussed next year. But with so many social media platforms available, how can you be sure which one is right for your business? Facebook is the largest, Twitter is the timeliest and Google+ (whether you believe it or not) is thought to have an impact on search rankings. Then there’s Pinterest, LinkedIn, Instagram and Tumblr to consider. And you should really consider them; especially, for example, as Tumblr has just … [Read more...]

Welcome to the World of Spokal

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Last week, I gave you an insight into my top 5 productivity tools. Whittling that list down to the final 5 was actually quite difficult and I’ll tell you why… When I started planning the post, I soon realised just how many tools and applications I use on a day-to-day basis! In fact, it could have quite easily been “My Top 10” or “My Top 15” but I felt that that would detract somewhat from the overall impact and meaning of the list. That said, there was one other application that nearly made the list but didn’t – and there’s a reason for that. You see, when I was composing the other post, I was in two minds about whether to include Spokal or not. In the end I chose not to, but promised myself that I would … [Read more...]

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