GUEST BLOG My best definition of ‘a pain in the neck’ is sitting down for hours to eventually craft great informative content, and ultimately get no one to read them. It sucks to see my ‘intellectual property’ go down the trenches of my blog without success – in terms of views and comments. Anyone would [...]
Writing is still the most powerful marketing tool you can think of when promoting your business. You can keep reaping the benefits of your writing, in terms of traffic and sales – over and over again – for years, as long as it remains relevant to your market over time. It can also be used [...]
GUEST BLOG A properly aligned buyer persona is essential to maximizing marketing spend. Go without and you risk sending the wrong message, to the wrong audience at the wrong time. Many companies conduct sales and customer interviews to define typical buyer persona traits such as fears, wants and desires. But there’s another often overlooked resource [...]
GUEST BLOG I wrote a post on my blog about things a blogger must be, and my first point is that a blogger must be an ‘imperfect info conduit’. That is, a blogger is not required to know everything about his niche. He’s only expected to be able to make in-depth research and deliver quality [...]
GUEST BLOG Brendan Egan owns Simple SEO Group that provides web design services and e-marketing to small business websites. ♦ ♦ ♦ ♦ ♦ ♦ Using social media as a marketing tool has picked up pace in recent years with the huge popularity of social media websites such as Facebook and Twitter that are accessed [...]
