5 Ways to Analyse Twitter with SocialBro

I thought it might be useful to do a follow-up to my recent blog post Who do you Follow on Twitter? and My Top 3 Social Media Apps which were two of the most popular posts in January, although they have been pipped at the post with 10 Virtual Assistant Resources in the last few days.  Do check out these if you haven’t done so yet.

What I wanted to go through today was a more indepth post about analysing your Twitter community (that’s your followers and friends – those you follow).  I have been using SocialBro for some weeks now and I think it’s a great tool to look at your Twitter statistics as well as searching for people to follow, who in turn you’d hope would follow you back.

The best way to explain how I use SocialBro each day is to do just that, tell you how I have been using it.  Each morning I open up the application (Google Chrome add-on) and it synchronises all the necessary information so it’s as up to date as possible.  It gives you a quick message telling you how many followers you have gained since the last time you used it and also how many people have unfollowed you.

Here is a screenshot of the main sections I’m going to discuss.

Recent Unfollows

My first port of call… I check out who has unfollowed me!  Most days I have a few unfollows, and 9 out of 10 times these are spammers who have followed me in the hope of a follow back.  Occasionally a real person will unfollow me, I don’t know why and there isn’t really anything I can do about it, life’s too short to worry too much about it.  If I am following any of these then I will take another look at their profile (as I mentioned in my previous blog post) and decide whether to unfollow back or keep them and see whether they provide any good content relevant to me.

New Followers

With my new followers I use the checklist I mentioned last time in Who do you Follow on Twitter? and decide whether I should follow them back.  If there are spammers I might at this point report them for spam, but usually I just ignore them, a few days later they tend to unfollow me anyway.

Not Following You Back

There are 219 people not following me back on Twitter, and this is something I look at once a week.  I did a check of this today and had a bit of a clear out.  Some of these are famous people, and to be honest it’s almost impossible to get a famous person following you back.   If you have some famous people following you on Twitter do let me know, who are they?

So today I went through this list and identified people on it that don’t post very often and don’t post relevant content I’m interested in.  I didn’t really have a strategy, I just clicked through them (all 13 pages) and made some quick decisions.  I managed to get the list down by 35 or so, so less irrelevant information on my Twitter feed for now.

There is one particular thing that stumps me when it comes to people following you.  There are a few Twitter users who don’t follow me back but they re-tweet my tweets, they communicate with me on Twitter and they even visit my blog.  I follow them, but they don’t follow me back, why is that I wonder?

Inactive Friends

Another useful section to look at is Inactive Friends, these are people who haven’t tweeted in the last 3 months.  I have got mine down to zero – I don’t need to be following people who are inactive.  I have also done a specific search for people who haven’t tweeted in the last 6 weeks and unfollowed most of these too.  Maybe I’m trying to be too organised?

Advanced Search

This is really useful if you’re looking for people to follow on Twitter.  You can enter keywords in here which will bring up a lot of Twitter users relevant to your search.  For example, I specialise in eBook formatting so I typed in the ‘Bio’ search box ‘unpublished author’ and it came up with hundreds of Twitter users I could potentially follow. As a test I followed some, maybe 20 or so to see if any of them would follow me back and potentially get in touch about helping them publish their work.  I’m still running that particular test, but I have had a couple of enquiries from Twitter, so it’s definitely something you could try.

There are so many other ways you can use SocialBro, I am sure I haven’t found them all yet.  I tend to use Best Time to Tweet, Real-time Analytics and Analyse your Competitors quite a bit too.

I hope this has been useful and that you may go away and check out SocialBro and try out some of the ideas I have told you about.

If you want to see what other social media apps I like to use, take a look at my recent blog post My Top 3 Social Media Apps.


  1. Thanks for that Jo – must admit that I’ve never analysed my Twitter data …. so guess what’s just been added to my “to do” list? :)

  2. Firstly, thanks for the great advice and tips.
    I was obligated to comment on the part where you wonder why people don’t follow and yet they retweet and visited your blog. You are lucky to find this type of people writing to you now.

    Personally, and maybe its just me, I did what those people do because most of the times I received too many tweets from that particular guy and filled up my whole timeline. I have difficulties in locating other tweets. Since they did have relevant contents, i do subscribe to their feeds or visit their blogs once a while.
    Besides that, I do at times, visit their tweets for any updates.

    I hope I had enlighten it. I am not sure about others but this is my personal reason.

    Thanks again for the great post and now I would want to read up those previous posts you mentioned here.


    • Thanks for your comments and answering my question about non-followers. I think I agree with you, there are some who I follow who tweet far too much, but I don’t necessarily unfollow them, I use Twitter lists a lot which means I can scroll through various feeds to find what I’m looking for.

      I hope you found the other blog posts interesting too and thanks for visiting! :)

  3. Another great post Jo!
    I had been trying to find an easier way to identify people who haven’t followed back thank scrolling through the entire list. So glad to have found your SocialBro suggestion. The name even sounds like they’ve ‘got your back’ ;o) Being able to clear out inactive accounts is also be brilliant. How does the ‘Best Time To Tweet’ feature work?
    Can’t wait to read what you have to say next.
    Cheers, Caylie

    • Thanks Caylie… SocialBro is fab!

      The best time to tweet works by giving you an overview based on your followers when most will be online, you can also connect it up to Buffer if you have that!

  4. Thanks for this… downloaded it and had a look… I think Stephen Fry is following me but that might be made up…

    • That’s great Elaine, if you like looking at stats you’ll love SocialBro. My famous follower isn’t a TV star or anything, but for some reason he has ‘famous’ status on Twitter! :)

  5. Hi Jo,

    Thanks for the useful article. Just wanted to say that I’ve had loads of problems with Twitter unfollowing people, seemingly of it’s own accord. I’m not sure if it’s a browser glitch but I can guarantee at least 4 or 5 times a week I have to re-follow someone who I was following before. In fact yours is one of the accounts I must have followed at least 5 times and I bet if I take a look I’m not following you :( but I’ll keep on persevering!

    • That’s really odd, but you’re not the first person I have heard say this… It’s happened to me a couple of times where I thought I was following someone and then I wasn’t, although I could still see their posts in my newsfeed. I’ll see if I can find anything that explains why! :)

    • I decided to investigate Collette and just posted about it, check out my commentluv link here…

  6. This is a really interesting post, as usual Jo. To answer one of your questions, the reason people sometimes retweet you and communicate even though they’re not following you may simply be that they think they are following you! I’ve done this myself… even #FF’d people that I wasn’t following! It can happen if you reply to a group #FF, for example, and someone thanks you for the mention… then they return the #FF to the group and you thank them, and so starts a weekend chat and off it goes without realising you’re not following…

    Also, on another of your points, two famous people follow me and I chat fairly regularly with one of them (I did realise and follow back!!) The other retweeted me yesterday. I will tweet you their details and you can enjoy a bit of celebrity stalking!!

    Enjoy the rest of your weekend!



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